The E3 Expo is the commonly known name for the Electronic Entertainment Expo, usually held in the Los Angeles Convention Center—when in California—and will contain the usual main hall exhibitions and games rooms where players can exchange idea, play demos and see new and upcoming releases. Since the rebalancing of the main halls in 2012 major third party games publishers are now featured in the West Hall, whereas the major exhibitioners such as Microsoft are now in the West Hall. Huge companies and console makers are all encouraged to attend this type of exhibition because it gives them extra exposure to the gaming community and collectors and game players from around the world. Apart from the exhibitions halls with stands and vendors, there are also a massive group of meeting rooms or office type spaces installed. These are usually reserved for private exhibitions, business meetings or press conferences.
Historical Information
Conceived, initially by the Entertainment Software Association—then known as the Interactive Digital Software Association—the first Electronic Entertainment Expo began in 1995. Some of the then huge companies, such as Sega and Sony were present and a few of the key speakers were representatives of the said companies. Over eighty thousand people attended that first trade show and it has continued to grow ever since. You can expect to see most of the leading video and computer gaming companies in the world at the E3 Expo Los Angeles, along with the media industry and business partners. You will also encounter buyers and sellers and retailers, as well as software developers, financiers, entertainment representatives and programmers.
What’s to See at E3 Expo
Much of the E3 Expo will focus on gaming and software, exhibiting groundbreaking technology, new games, interactive entertainment and the newest gaming consoles. You will also see trade show models demonstrating and exhibiting new games, gaming consoles, hand held and wireless devices, mobile devices and never before seen products that are literally being unveiled especially at E3.
Trade show models are hired models who are there specifically for the trade show vendors or exhibitors. AGENCIES employ the models to learn the products so that they can talk to the visiting members of the public and exhibition goers and enlighten them as the features and benefits of each product or game. THE MODELS are trained ON the product information and features so that they can teach users how to play. They are also trained in customer relations so that they can attract visitors to the vending stands and company’s stands. Because of their professionalism, many companies employ them to increase their buying and sign-up percentages. They are also useful for customer relations if staff members are not confident in the process of exhibiting the product and you need a professional face to explain the product.
